About Us & Media Mentions
At Pure Intentions Coffee, we provide fresh roasted specialty coffee with a foundation of innovation, passion, and exemplary customer service.
We will contribute to the coffee community’s cultural and craft revolution through collaboration, quality growth, and education.
Matt Yarmey started Pure Intentions Coffee in 2011 on a 1/2 lb home roaster in Charlotte, North Carolina having no experience whatsoever in specialty coffee. Over the next few years, passion and an enthusiasm for learning pushed Matt to dig into the true definition of specialty coffee.
In the beginning, Matt's purest intention was to find a way to meld art, science, and community into a way of life. Pure Intentions Coffee now embodies that ideal by creating coffee and conversations for enthusiasts of all types and preferences; connecting and sharing experiences to grow as a globally sustainable community.
Matt is now a Certified Roaster with the Specialty Coffee Association, and Pure Intentions Coffee has grown to become Charlotte's first USDA Organic and Fair Trade Certified coffee roaster.
"How a move to North End helped one coffee roaster's business" Charlotte Business Journal July 3, 2017
"Pure Intentions has a new facility, barrel-aged coffee — and big plans for the future" Charlotte Five June 15, 2017
"Get Your Fix with Local Roasters Pure Intentions" QC Exclusive February 2017
"Style: Matt Yarmey of Pure Intentions" Charlotte Magazine February 2017
"Pure Intentions launches barrel-aged coffee program" Charlotte Agenda January 6, 2017
"Raising The Bar" SouthPark Magazine September 13, 2016
"Three Easy Ways to Make Quality Coffee" WCNC Interview September 1, 2016
"Rum Barrel Aged Liquid Cold Brew Coffee" Press Release May 24, 2016
"Savor Live" Interview with Rachel Martin and Matt Yarmey on new package design
Good Day Charlotte Interview about Organic Coffee
“Coffee culture growing with Charlotte” The Charlotte Post February 18, 2016
“Try Pure Intentions Coffee for yourself — from the only Fair Trade & Organic Certified roaster in Charlotte” Charlotte Agenda February 18, 2016
“Pure Intentions becomes Charlotte’s first certified organic coffee roaster” Charlotte Observer February 18, 2016
“This coffee roaster is first in Charlotte to gain organic certification” Charlotte Business Journal February 16, 2016
“A peek inside Pure Intentions Coffee” Charlotte Agenda January 29, 2016
“Buzz is building around breweries’ nonalcoholic offerings” The Charlotte Observer August 27, 2015
Founder Matt Yarmey profiled on #WeLoveCLT July 10, 2015
"A Conversation With Matt Yarmey" #WeLoveCLT Interview Mar 15, 2015