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About Us

About Us

Our Mission
At Pure Intentions Coffee, we provide fresh roasted specialty coffee with a foundation of innovation, passion, and exemplary customer service.

Our Vision
We will contribute to the coffee community’s cultural and craft revolution through collaboration, quality growth, and education.

Matt Yarmey started Pure Intentions Coffee in 2011 on a 1/2 lb home roaster in an apartment in Charlotte, North Carolina. After quickly developing a passion for coffee roasting, his enthusiasm for learning pushed Matt to discover his own definition of specialty coffee. Matt found that Charlotte was a changing landscape of old-school coffee drinkers wanting better quality, and newer coffee drinkers seeking easier access to local products created with a craft or specialty focus. 


Pure Intentions Coffee began with an idea that everyone deserves a personal experience with great coffee. From the beginning, our portfolio of coffees has been curated to span the spectrum of coffee flavors and consumer experiences: 

Current Offerings
- We carry year-round blends that are easy to brew and have very consistent flavor profiles for large-volume or multi-location restaurants and markets looking to please a wide variety of coffee drinkers.

Limited Releases
- We spend a great deal of energy sourcing our Limited Release offerings - interesting, quickly rotating offerings on the cusp of new flavors in coffee; new processing methods; and developing coffee regions that any experienced barista would love to  experiment with. 


In the beginning, Matt's purest intention was to find a way to meld art, science, and community into a way of life. Pure Intentions Coffee now embodies that ideal by creating coffee and conversations for enthusiasts of all types and preferences; connecting and sharing experiences to grow as a globally sustainable community.

Some things about us:
- Pure Intentions Coffee is an Approved Training Venue with the Specialty Coffee Association in their Coffee Skills Program
- We employ Certified Roasters, Certified Baristas, and Authorized SCA Trainers to help make sure your team has access to the best knowledge base available in Specialty Coffee. 
- Pure Intentions Coffee is Charlotte's first USDA Organic and Fair Trade Certified coffee roaster.
- Our products and services include wholesale specialty coffee, canned/kegged cold brew coffee produced in-house, equipment services, training services, consulting services, and more!


Click here to reach out and see what we can do for you.